Unfold:
Task Management and Storytelling Mobile App
Overview
My Role
Designer on a 4-person team, leading needfinding research, creating POVs and HMWs, designing experience prototypes, and driving major UI iterations from medium to high fidelity
Project Timeline
Fall 2024
The Challenge
People struggle to stay accountable with their tasks because they find them mundane, difficult to stay engaged with, and lacking in shared support. Traditional task managers focus on checking boxes but fail to make the work feel meaningful or rewarding.
The Solution
Unfold: a mobile app that transforms task completion into an interactive narrative experience. Users evolve a personalized avatar and unlock story chapters as they complete tasks, turning accountability into an adventure they look forward to.
The Impact
Awarded 5 awards total, including: 1st Best Visual Design, 1st Best Demo, and 3rd Best Overall.
